Joe Hasan has been part of the hospitality industry for 30 years, turning his experience of running coffee shops into designing them. For over 15 years now he has ensured his company, Catersales, has become synonymous with supplying and installing high-quality counter systems, display units and catering equipment for businesses across the catering industry.

Joe and his team have bridged the gap between installation and design, developing a unique approach to both the visual design and identity of a space, along with a quality fit-out. His turnkey solutions for projects include effective layout design, interior design, brand identity, marketing, equipment and shop fit-out. He has led Catersales to be one of the only companies specific to the catering industry to truly offer 360 degree solutions at such a high standard.

His understanding of catering operations, large and small, allows him and his team to design effective solutions that not only exceed its client expectations but also meet today’s competitive market. Plus, as it is a family-run business, the company’s service is personable and approachable, meaning it is big enough to get the job done and small enough to care.

Just this year, Joe oversaw the launch of a branding division called Offbeat Creative to meet the demands for quality design work for the catering industry. Catersales found that many of its clients were looking for larger design solutions that encompassed a higher level of branding, marketing and digital design as well, so the company recognised a gap in the market for a design agency with the industry experience it holds.

With fresh ideas like these, it is no wonder that Joe is leading his company to further expansion. It is definitely one to watch in the near future.

“Joe and his team have bridged the gap between installation and design””

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